What’s On Brand for Me

What brands do you associate with?

Sometimes I think about “if I were an influencer, what would I want to promote?” It’s just a fun thought exercise, but if I had enough power to get things done in the advertising industry, here’s the people I’d like to give me stuff for free because I’ve been singing their praises for years without them cutting me a check.

Bombas Socks

I got the recommendation from Pete Holmes and have never looked back. Just order 10 pairs and throw your other ones out. They’re just the best ever and I will buy them until I’m dead unless they do something lame like change them in any way at all ever. They are ADHD/Autism relief in a box.

American Giant Hoodies

The Original Hoodie is the only jacket you will ever need. It’s double weight, double stitched, and all the hardware is strong and comfortable. No rough edges and extraordinarily well made. If you have teenagers, you need to buy one for yourself and one for them or you’ll never see yours again. Can’t find it? Check your daughter’s closet.

Starbucks Coffee

I don’t like Starbucks because it’s the best. Far from it. I like Starbucks because I’m ADHD and it tastes the same all over the world. It tastes the same on Connecticut Ave. in downtown DC as it does at Charles de Gaulle airport in Paris. I checked. (CDG does have chocolate cereal milk lattes and I will die mad they don’t make them here.)

Nescafe

Talking about Paris reminded me that Starbucks was the best coffee I had while I was there. I think “French Roast” is a lie they tell little kids. My dad and I didn’t find a decent independent coffee shop or a Starbucks anywhere. The Starbucks was at the airport. So, I became absolutely reliant on the little packets of Nescafe the maids left for us at our hotel, which does not taste like American instant coffee at all. It was good. Therefore, I would pitch Nescafe all over the world because you can stuff packets in your suitcase in advance just in case you get somewhere and nothing is above Folgers with extra water. I know I will have a personal friend living in France or a French reader that will tell me I just went to the wrong coffee shop. Please, prove me wrong. That would be great. I need a place to go the next time I’m in Paris, and I want to live there for a few months so we can stretch out. I can already tell you that you can just show up at the Musee D’Orsay the first couple of days after I arrive. No worries I won’t be there. Vincent and I need some alone time. Maybe I can sneak some Nescafe into “our room.”

Chuy’s

No clothing brand represents me better when they’re on point. I think they have the best graphic designers in the business. I have several t-shirts and a hoodie that I wear constantly, except the one that says “Expecto Burrito.” I gave that one to Goodwill. Yes, I know Chuy’s is a restaurant, but their merchandise is very affordable and well made. I think my favorite Chuy’s shirt has the outline of the Chuy’s fish with Walter White hat and sunglasses. It says “Heisenchuy.” I also have a very cute kids’ t-shirt that’s a throwback to 80s Nintendo and says “Super Tex-Mex Brothers.” It’s perfect because I’ve worn it enough that now it actually looks retro instead of a current kids’ shirt. I also have one that’s still in production. It’s a Tattooine-type desert with a lone man and says something about “Juan Solo.”

Bourbon Moth

I love Jason Hibbs’ designs, and I would fill my whole house with his furniture if I could afford to commission Jason or buy the equipment to make it all. Having no idea how to construct anything, I think everything would turn out better if I just paid him. Jason is the kind of furniture maker that you want to entrust with your daughter’s first rocking chair when you find out she’s pregnant, or the crib she’s eventually going to need. You don’t just trust anyone with those projects, and he’s at the top of my list. Here’s how much I would trust Jason:

I would trust Jason’s vision if I lost a child, as well.

CIA/FBI/DNI/DIA/Pentagon/Branches of the Military,etc.

I’m putting the names of the agencies in here because I can’t find the name of the company that makes their swag. So, I know you can’t just walk into any of these gift shops, but you have options in terms of seeing if you know anyone. I say this because Zac has brought me several things from those shops and they’ve all been as well-made as my American Giant hoodie. None of the t-shirts have had tags, all the hardware is smooth, the workout clothes are double weight so you can run in he winter. I am sure that if I could find the name of the company, they make clothes without logos and I’d be there for those, too. It’s the difference between getting a jersey at Eastern Market (knockoff) and ordering it directly from the NFL. With my CIA baseball cap, I loved the logo, but I don’t wear it all the time to look like I’m pitching for USG. It’s so comfortable on my skin that I can’t take it off. ADHD Life, the struggle is real, etc I also walk a lot and “it’s beginning to look a lot like fuck this” becomes a refrain in my head when I don’t want to take the time to get fixed up; it won’t last. My baseball cap feels even more comfortable on those days. I don’t know how they would actually want me to support them, but I know I can’t not. My country is depending on me to want soft clothing, and who am I to stop them from providing it? Before CIA, I had a GAP hat that was just as comfortable and I wore it for 15 years straight. By the end it looked like I had old underwear on my head. I did not care. This hat has the same vibe and I’m looking forward.

Celestial Seasonings

When I say I switch to something innocuous like fruit punch when I’m not drinking caffeine, I really mean cold brew Red Zinger at obnoxious amounts. Obnoxious. I should buy stock.

Wendy’s

I don’t really care about their food. I want to work for them. I would have a riot in that writing room if I was on the social media team. Also, I have been repping their French fries and Frosties since I was a shorty (for the rest of the world, that’s American slang for a child. I am still short.). To me, theirs are the ones that taste best because they actually taste like they have real potato in them somewhere. They’re not as crispy, but they’re authentic. They’ll actually put a little more color on them for you if you ask nicely and wait patiently, just like at In-n-Out. I just think Wendy’s are better than In-n-Out because I prefer a thicker cut (more like they’d serve at a steakhouse).

McDonald’s

I want free smoothies and soft serve for life. I don’t know what I would do for such a favor, but I am willing to negotiate heavily. I know it won’t cost you much because the ice cream machine is always cleaning itself. Maybe not. I can drink the hell out of those smoothies. If you start making orange vanilla with the soft serve, you can just build me a house in the ball pit.

Chicago Cutlery

They’re some of my favorite knives because they fit my hand, whether it’s chef or santoku. They’re also cheap and hardly ever need sharpening. I choose to get mine sharpened over getting another one because even though it’s the same price or more expensive, your knife grows into your hand and vice versa. It’s like getting a fountain pen. Once you bend the nib to your handwriting, you cannot lend it out. That’s because the nib will bend to someone else, and it won’t go back to you. It’s the same in the kitchen, even for pastry chefs because their cuts need to be even more precise than the cooks who just throw things into a pan. Your knife becomes as close to you as a lover, why we often name our knives after women. It’s an extension of our bodies, where we cut to the beats of our hearts.