Happy Hour

Daily writing prompt
What are your favorite brands and why?

My favorite things are beverages. I have gone to the grocery store multiple times, loaded up my cart with sodas, and left without remembering the food part. So, today instead of listing the brand of everything I love, we’re going to focus on all the nonalcoholic drinks I’ve discovered since I gave up drinking.

I say it this way because I was never an alcoholic. I just got bored with that whole lifestyle because it was my choice to be a line cook and a drinker married to a drinker. When I left the kitchen and my spouse, the drinking went away on its own.

In fact, I had one kitchen job after my divorce, and I found my first brand to recommend. After a long shift, I would drink Maine Root Mexican Cola. It’s a treat now because it’s not sugar free and I’m not running my ass off before I drink one. But back then, the beers were room temperature and I needed ice more than alcohol. That is still the case.

I have just switched to Dr Pepper Zero.

Depakote has helped lots of my friends gain weight, and I think it’s helping me, too. There’s only one problem with this. I’m nonbinary and when I put on weight, my curves start to show. Therefore, nearly everything I drink is zero because I would prefer to get calories through food when I need them. The only thing I don’t count with drinking calories is coffee and whole milk.

I drink so much of it in the morning that it’s a meal replacement, and I love Cafe Bustelo. It evokes memories of walks with John-Michael Kinkaid, because when I was his line cook and dishie at Tapalaya there was a Cuban restaurant nearby in which we’d go for coffee between prep and service if we had time.

But if I talk about John too much, the tears start to fall and they’re threatening now. He was killed in a car accident a few months ago and the instant message telling me he was dead still isn’t real. The most I can do is joke that I’m having the John-Michael Kinkaid Memorial Cup of Coffee every morning. And just typing that made me realize I’ll be brand loyal until I die or they do.

When I do want a beer, I’m loyal to Athletic. There’s just so many flavors that it’s hard for me to pick a favorite, but the fact that every beer is nonalcoholic is a wonderland. There are some that are more to my taste than others, but my favorite is Run Wild IPA. It’s rare to find a bar that has Athletic, so I am also loyal to Guinness 0.0. I just want a beer so rarely that I won’t spend the money. Again, I’d rather spend money on sodas.

I really cannot express my love of Dr Pepper Zero enough.

For a snack spread at happy hour, I count on Wegman’s. Last night I got a cheese, nut, and fruit tray about the size of a small sushi plate. I ate a piece of cheese from it last night, then this morning made myself a bagel with Brie and cracked pepper. Later, I have a bit of chèvre for pasta or bread, with raspberries, dried cranberries, and almonds with rosemary for garnish.

Wegman’s is not a brand, per se. They just have an incredible prepared foods section and I’m here for it. I love cooking, but I do not love expending that much energy three times a day. It’s different on a brigade where you’re only responsible for a portion of the labor. At home, I have to be entirely self-motivated in cooking and cleaning. Some days, I want to delight and amuse my own palate. On others, eating cereal out of the box is too much work.

That’s why I bought a box of 30 protein bars.

Marketing to Me

What are your favorite brands and why?

I used to think that it was easy to market to me. That I’d buy anything with a sticker that said “new and improved” or “20% more real cherry flavor.” Now, it’s because I know I am a hard audience. That if you’ve won me with your wordplay, you have accomplished something because I do not suffer fools gladly. In order to be a wordsmith in my world, you have to earn the “smith.” You have to show me that you sweated over this ad and it’s actually the best you’ve got and you’re proud. When an ad hits me just right, I feel parental toward the writers and choking up with pride. The feeling in me is always Don Draper watching Peggy Olson…. “Think Different.” “Crazy” for Apple Computers. “1984” for the Macintosh. These ads are all for Apple because I like shopping for technology the best, and they put out stunning commercials.

What Apple ads don’t do is work on me. You do not need a Macintosh for anything, ever. It’s the same chipset as a Dell or HP or whatever so there’s no practical difference between buying a Mac and buying a PC…. the Motorola PowerPC chip vs. Pentium debate was worth having, and I wonder if M2 and ARM are going to come to blows in the same way. I doubt it. Linux has so much that will run on bare metal without having to rewrite software that MacOS just fails all the way around. That translation layer between hardware and software takes most of the power difference away because the OS may be written perfectly, but it’s going to take app developers a while to catch up. There’s just no reason to install MacOS as your main unix box when you can get rid of that translation layer altogether with ARM. I also hate not having a desktop and having the graphical user interface on my desktop feel like an iPad. Lastly, I don’t need a $4,000 Facebook machine. If I wanted to edit video, I’d still go with Linux over Mac software because I can download it for free without stealing. I suppose what I’m saying is that Jonny Ive has made Apple money because there was a market for great design in computing. I’d rather have computers I can work on myself. We are not the same. There is nothing like praying that plug and play works, but then also being able to find the drivers you need and they’re generally only a few megabites- came on a floppy disk or CD that you lost after you made a disc image and put it on your Google account. Learning to compile drivers and download dependencies like a boss. It’s the basics, and it’s more than most people could do and I’m proud of it.

Doesn’t mean the marketing at Apple isn’t inspiring, though. Apple products are great for the people who don’t want to be me. I can hate the player, not the game. They’re winning and I don’t mind being the underdog. I just like what I like. For instance, there are way better MP3 players than an iPod because the iPod died a slow and horrible death without ever supporting SD cards or terrestrial radios. MP3 players that run on linux (Android) can hold as many songs as you can throw at it because most support up to 512 gigs’ worth of music…… or be able to hold your entire library at full quality with no degradation of quality? Being able to rip your own collection and sneaker pimp the rest while never having to change the disk inside the mp3 player *ever?* People don’t do that anymore, but they still do if they’re nerds and my age. (I also know how to rip DVDs at full quality as well.)

What is even having a portable music player and not being able to listen to NPR? At the same time, MacOS is unix. They just don’t want to play. No one in my world wants to fool with that. Desktops are serious business, and by limiting home repair and making the computer report to the mothership, they’re convincing people that’s normal. It’s totally normal that your computer wants to know everything about you….. so it can create an ad profile for things you don’t need so they can sell you more stuff through your Facebook machine….. for which you spent way too much money.

But damn are those amazing ads.