There are moments in the history of technology when the work of a single company, no matter how capable or ambitious, is no longer enough to carry the weight of what comes next. The early web had such a moment, when the browsers of the 1990s—each with their own quirks, their own loyalties, their own private ambitions—threatened to fracture the very thing they were trying to build. It was only when a small group stepped forward, not as competitors but as custodians, that the web found its shape. They wrote a standard, not a product. A grammar, not a brand. And in doing so, they gave the world a foundation sturdy enough to build a century on.
AI is standing at that same threshold now. The world is improvising its way through a new cognitive landscape, one where the tools are powerful, the expectations are unclear, and the emotional stakes are higher than anyone wants to admit. People are learning to think with machines without any shared understanding of what that partnership should feel like. And the companies building these systems—Microsoft, Apple, Google, OpenAI—are each doing their best to define the future in isolation, even as they know, quietly, that no single one of them can write the whole story alone.
What is needed now is not another product announcement or another model release. What is needed is a small, steady council—six or eight people at most—drawn from the places where the future is already being built. A Microsoft writer who understands the long arc of tools. An Apple designer who knows how technology should feel in the hand. A Google researcher who has watched millions of users struggle and adapt. An OpenAI thinker who has seen the frontier up close. An ethicist, an accessibility expert, a technical writer who can translate ambition into clarity. And one voice from outside the corporate walls, someone who understands the emotional ergonomics of this new era, someone who can speak to the human side of intelligence without sentimentality or fear.
Their task would not be to crown a winner or to bless a platform. Their task would be to write the guide the world is already reaching for—a shared language for how humans and AI think together. Not a Copilot manual. Not a Siri handbook. Not a Google help page. Something older and quieter than that. Something like the W3C once was: a stabilizing force in a moment of uncertainty, a reminder that the future belongs not to the loudest company but to the clearest standard.
If they succeed, the next decade of AI will unfold with coherence instead of chaos, with dignity instead of confusion. And if they fail, the world will continue improvising, each person alone with a tool too powerful to navigate without guidance. The choice is not between companies. It is between fragmentation and foundation. And the time to choose is now.
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