In terms of ad preferences, Facebook lists your likes and dislikes and compiles information they infer about you by what links you engage with (like, share, click through) the most. The most maddening of these inferences is race, because they can’t come out and ask what race you are, they call it “Cultural Affinity.” There are already minority groups chomping at the bit to get Facebook to remove it, because it has led to more than one case of housing discrimination. Facebook insists that it’s just a cultural identity, not a way to actually determine race, but I believe this is untrue. In 2016, they mined for “ethnic affinity,” and had to quickly come up with neutral language to spin it. Oh, it’s not racial profiling. It’s an “affinity.” That it’s OK because Facebook does not have an official channel to report race. They’re not talking about the color of your skin, just saying that if you’re a member of the NAACP on Facebook, you’ll probably like ads targeted towards African Americans.
This is why I find it troubling, and my Facebook status yesterday:
I did that thing where you look up what Facebook thinks about you (in terms of ad preferences). Apparently, Facebook thinks I’m black. I have mixed feelings about this. I am proud of myself for posting so many things about inequality that Facebook has noticed. I am weirded out that Facebook thinks just because you post things about inequality that you must be a minority. It’s not that I care about being labeled African American. I care that so many white people don’t care that companies infer that I’m a minority because I do.
Here’s the thing. I looked it up, and there is no “Caucasian Cultural Affinity.” If Facebook believes you are white, there’s no Cultural Affinity at all. This is problematic because yet again, white is the default and non-white is a classification. It is especially troubling because 85% of Facebook’s daily active users are outside the United States and Canada, and non-white is the default in the rest of the world…. that I can identify. Some scientists do not consider race to be a valid identifier, and some do. But by and large the statistics I could find by world population say that Asian is the majority for the globe. I found a web site claiming racial population, but did not deem it a viable source of information.
It is a valid argument that race is invalid, considering that there are billions of people who have genetics from every continent. For marketing purposes, though, the current thinking seems utterly backward for all sorts of reasons…. the biggest being what are we missing by giving different audiences different ads? Why do you, as advertisers, only want to cater to people you think will already like you? Isn’t the whole point of advertising to reach out to new people rather than the ones already on board?
It causes more problems than it solves, because the information gathered can be used in nefarious ways. It is not as inert as you think.
For instance, you can find ways to advertise jobs to an overwhelmingly white audience, or perhaps real estate listings. Facebook was sued in November of 2016 for this very thing, and after looking through the docket, I can see no evidence that the case has been resolved. The closest is that Facebook made a motion to dismiss, then vacated the motion to continue mediation. But that was in October of 2017, and no official decision has come down (Disclaimer: I am not a lawyer or law student- if an official decision has come down and it hasn’t been published publicly, I wouldn’t be able to get into Lexis-Nexis to find it).
Here is the last order that is public facing:
By December 14, 2017, the parties shall file a joint status report addressing the status of the mediation efforts and, if appropriate, propose new dates for the hearing on Facebook’s Motion to Dismiss and Initial Case Management Conference.
I can find articles on Facebook claiming that they’re taking down the “Cultural Affinity” classification altogether, but mine is intact and sources referenced, again, aren’t viable.
I am going to be chewing on this for a while, because I think Facebook believes what it’s saying- “cultural affinity” is not race. However, intent and reality are not the same thing. There is a wide margin between Facebook’s claims and how the information is being used.
I am dismayed because instead of erasing divisions, we seem to be striving towards sustaining them, or finding new ones altogether.


As I am singing the praises of this blessed event (coffee is divinity), the playlist in my headphones is called Stranger Than Fiction on Spotify. It’s all the soundtracks from Argo, Slumdog Millionaire, all the Bourne movies, and The Kite Runner. It’s killer, if I do say so myself…. and it’s public if you want to check it out. Even though I put it on shuffle, I always start with The Bourne Identity‘s main theme. The English Horn solo just blows me away…. probably the only iconic English Horn solo on record for those who aren’t classical music nerds (like me). As for the Bourne series, my favorite is Supremacy, and the only thing I really liked about Jason Bourne was the soundtrack and the picture my dad took of me with the movie poster.
In third grade, I asked for a goldfish, and I got it. I don’t think I’ve ever been happier with a present, because it was a black moor, and he was so incredibly cute. I managed to keep him alive for probably two years, a miracle since at that time, I didn’t know that goldfish desperately need an aquarium to breathe properly. He just had the classic bowl setup. I’d sit in front of the bowl and just stare at his googly eyes, wondering if he was lonely and deciding that no, he was okay. He had me. This fish is absolutely the reason I’ve kept goldfish most of my life, and will continue to in memoriam…. both for that fish and the one who gave it to me. I wish I could remember what I named it…. I’m usually pretty good about these things. For instance, I remember that Dana and I had a whole tank that we gave eastern names- we had Samir, Saeed, and Zain. Saeed came from Lindsay’s high school boyfriend, Zain was his cousin, and Samir just fit with the theme. But third grade is so long ago…. I’ve slept since then. I want to say it was Malcolm. Don’t quote me on that.
because some days are much better than others. I do self check-ins a lot, running through the list of things that might be the root cause, and here, in no particular order, is what bothers me the most.
When I was on them, I learned enough coping mechanisms to stop them. Or, at least I think I did, which is why I sometimes put that problem in my pipe and smoke it. Endgame is always #nope. While your brain is steady, the rest of your body isn’t. Your appetite is suppressed to the point of nausea and it leads to your brain telling your body to eat your muscles for breakfast. It dismantles care of your teeth, just like street meth. I could go on, but those two are scary enough.
He came from the Oregon Humane Society with the name “The Artful Dodger” (one of the characters in